Free UTM Generator Tool

Create custom tracking URLs with UTM parameters for your marketing campaigns in seconds. Track and measure your campaign performance with precision.

UTM Parameters Input Form

  • Website URL
    The full website URL you want to track
  • UTM Source
    The referrer (e.g., google, newsletter)
  • UTM Medium
    Marketing medium (e.g., cpc, email, social)
  • UTM Campaign
    Campaign name, slogan, promo code
  • UTM Content (optional)
    Used for A/B testing and content-targeted ads
  • UTM Term (optional)
    Identify paid search keywords

Generated UTM URL

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What Are UTM Parameters?

UTM parameters are tags added to a URL that help you track the effectiveness of your marketing campaigns across traffic sources and publishing media.

  1. UTM Source (utm_source)

    • Identifies which website, publication, or referrer is sending traffic to your site (e.g., google, newsletter, billboard).

  2. UTM Medium (utm_medium)

    • Identifies what type of link was used, such as cost per click (cpc), email, or social media post.

  3. UTM Campaign (utm_campaign)

    • Identifies a specific product promotion or strategic campaign (e.g., spring_sale, product_launch_2023).

  4. UTM Content (utm_content)

    • Identifies what specifically was clicked to bring the user to the site, such as a specific banner or a text link (useful for A/B testing).

  5. UTM Term (utm_term)

    • Identifies search terms for paid search campaigns. This is typically used for Google AdWords keyword campaigns.

UTM Tracking Best Practices

Be Consistent with Naming

Use a consistent naming convention for your UTM parameters to make analysis easier. For example, always use "facebook" instead of mixing "fb" and "facebook".

Use Lowercase

UTM parameters are case-sensitive. Using all lowercase helps prevent duplicate campaign data in your analytics.

Avoid Spaces

Use underscores or hyphens instead of spaces in your UTM parameters (e.g., "summer_sale" instead of "summer sale").

Keep It Simple

Make your UTM parameters descriptive but concise. Long URLs can break in some email clients or messaging apps.

Document Your Strategy

Create a document that outlines your UTM naming conventions to ensure consistency across your team and campaigns.